SOCIAL YOGA SWANSEA
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SOCIAL YOGA SWANSEA *
A community-led yoga brand designed to make movement feel social and inclusive.
SECTOR:
Health & Wellness
SERVICES:
Brand Identity · Art Direction · Social Media · Marketing Collateral
BRIEF:
Social Yoga Swansea was created to offer a more social and accessible approach to yoga, combining movement with unique experiences and opportunities to connect with others. As a co-founder of the project, I developed the brand from the ground up, creating an identity that would feel welcoming, energetic and distinctly different from the calm, minimal aesthetic often associated with traditional yoga brands.
APPROACH:
I developed a bold and playful identity designed to reflect the social side of the concept, using expressive typography, vibrant colour and light-hearted messaging to give the brand an approachable personality. The identity was designed to be flexible across a changing programme of events, providing a recognisable visual foundation for social content, event promotion and printed materials.
Building a health or wellness brand?
Whether you're launching something new or looking to bring more personality to an existing brand, I can help create an identity that connects with the people you want to reach.