DONC
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DONC *
A playful food brand celebrating local produce and more sustainable eating.
SECTOR:
Food & Drink
SERVICES:
Naming · Brand Identity · Brand Guidelines · Social Media
BRIEF:
Donc is a self-initiated food project born from a love of cooking, local produce and more sustainable ways of eating. The aim was to create an approachable brand that celebrates good food while encouraging small, achievable changes that can have a positive impact on the planet.
APPROACH:
The name Donc comes from the Welsh saying “Dyfal donc a dyr y garreg”, roughly translating to “persistent tapping breaks the stone”. The idea that small, consistent changes can create a much bigger impact became the foundation for the brand, while the short, punchy name gives it a playful personality. From there, I developed a warm and optimistic visual identity designed to make sustainable eating feel inspiring and accessible.
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